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When you're not a Social Media Marketing Virgin.

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit.

2 Million e-mails per second - most of which will be read on the toilet.

Unbelievably, I watched as a guy at gym this morning was conducting his #1 toilet business while speaking on his mobile phone. I was astounded at his dexterity, but I was even more flummoxed by the fact that the call couldn’t wait on the call of nature. I would have (as I suspect most other people would have) let the phone ring, picked up the voice mail, and returned the call. OK, maybe this guy is frugal and didn’t want to call back.

But it kind of got me wondering about communication....

Idea Friday

Idea Friday.

Those of you who follow me on Twitter, or Facebook, might have noticed the IdeaFriday hash tag I created. In case you’re living in a cave in Afghanistan and don’t know about Twitter (or, heaven forbid, Facebook) it looks like this: #ideafriday. Now even you’ve seen it, and you’re wondering what it’s all about. Let me briefly explain.
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When you're not a Social Media Marketing Virgin.

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit.

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