When you’re not a Social Media Marketing Virgin.

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit. I never saw the initial fast food campaign (here’s a...

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6 Reasons why Obama’s votes count more than those on American Idol

I woke up this morning to screen-shots and clips of Barack Obama’s SOTU speech and I’m still astounded that a year ago he was heralded by all in sundry as the saviour of the universe – but in true American style, the very folks that elevated him have been slating him. His ratings have been lower than GW’s!! But if we’re going to decide Leadership purely on ratings and number of votes, then perhaps American Idol...

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What Doctors can teach us about Marketing.

 Marketing hype today is all about so-called “viral marketing”.  If your budget is big enough, and you want to embrace internet technology, almost any viral marketing company will get you to throw some of your budget their way.  The truth is though that viral marketing is nothing new:  Doctors have been doing it for years, at a fraction of the cost. In fact we’ve been paying them to do it. Let me...

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When companies still believe.

It’s fair to say that, given the recovering economic climate, companies are still a bit shy to dish out sponsorship. Especially when the arena of the sponsorship is a sport that is easily tainted by mal-practice at administrative level, performance-enhancing drug abuse by athletes and the Caster Semenya debacle in 2009. Athletics gets a bad rap in South Africa. Related, is road running. Running clubs have struggled over the last couple of...

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What do employees want in 2010?

  Any CEO, MD and Manager worth their salt should be asking themselves this right now as they’re involved in strategy workshops and planning for the near future. If you’re a South African company, the short answer is 4 weeks paid leave from 11 June to 11 July to enjoy the Fifa 2010 World Cup. Jokes aside though. Two recent articles highlight the plight of the employee in 2010 as the world comes out of recession and begins its...

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