The Behavioural Economics stopping e-tolls in South Africa.
Although tolls are not a new concept in South Africa, much controversy surrounds the imminent implementation of the e-toll system. According to Erik Vermeulen, Behavioural Economics specialist, this has less to do with the actual e- toll system and more to do with the manner in which the e-toll system was presented to the public. SANRAL framed the e-toll system in a poor manner as the result of inadequate marketing and implementation...
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