Reasons training programmes fail.

Posted by on October 10, 2011 in Blog | 0 comments

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Realistically, if you’re a salesperson, consultant, trainer or speaker, there are only 8 weeks left of 2011 to make your target. That’s right! 8 weeks.

It’s also around this time of the year that companies start with countless excuses why they can’t sign off on the proposal, the deal, the training programme – and one of the popular ones when it comes to training is that employees are about to go on leave in December and therefore won’t remember the training lessons and content when they return in 2012.

That’s rubbish.

It that were true, the entire schooling system is flawed. Students would never progress from one year to the next because their memories would be mysteriously wiped clean at the end of each academic year. And we know that is not true. So why are companies so hesitant to engage in training during November and December?

I wish I knew. What I do know though, are the real reasons – apart from boring presenters – why training fails to deliver on client expectations.

Here are 7 main reasons as identified by the University of Princeton why training programmes yield poor returns in terms of attitude and behaviour of participants:

1. Poor assessment of the company’s needs. (4%)
2. Content of training not aligned with expressed needs. (7%)
3. Excessive generalisations, making the target “vague”.(5%)
4. Content not sufficiently detailed of up to date. (3%)
5. Lack of coherence between the wish for change expressed by the company during the training programme and the conditions of practical implementation offered to the participants by their environment.(32%)
6. Complete or serious lack of commitment and “exemplar” behaviour displayed by management and the “hierarchy”.(24%)
7. Participants having difficulty in accepting change. (25%)

It’s very interesting to note that 81% of the reasons training fails to deliver are psychological and behavioural. WOW!!

So, the next time you book your employees on a training programme, check how these behavioural and psychological barriers will be addressed by your training provider.

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