Join me for the launch of The Ice Berg Principle

Posted by on February 6, 2013 in Uncategorized | 0 comments

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iceberg principleIn South Africa today we hear people voicing their opinions daily about corruption, inflation, the petrol price, toll roads and companies are complaining more and more about lower productivity, increasing costs of motivating employees and higher levels of dishonesty. Could these be modern moral dilemmas or simply the manifestation of age-old behavioural biases that we are only now beginning to understand?

Behavioural Economics Strategist and International Speaker Erik Vermeulen will be launching The Ice Berg Principle, in which he delves beneath the obvious, sharing how traditional economics have failed us for years, and how behaviour and psychology have a far-reaching impact on the way people make decisions.

 

 

 

When:              Friday, 22 February 2013

Where:             Randpark Golf Club

Time:                07h30 for 08h00 until 09h30

Cost:                  You’ll be our guest for breakfast

RSVP:               Please confirm your attendance before Wednesday 20th February

Erik Vermeulen on erik@erikvermeulen.com / 083 603 7119

Tilani Edwards on marketing@randpark.co.za / 011 215 8600

 

The Ice Berg Principle

 

Why do people spend hours driving around or surfing the web to find a better deal or a lower price on what they buy, thinking they’ve gotten a bargain and saved money? Why do we think that the more expensive item is the better, higher quality one? Every day we make choices that are, on the surface, well thought through but these are often completely irrational.

In the past 20 years there has been a revolution in economics with the study not of how people would behave if they were perfectly rational, but. At the vanguard of this movement in South Africa is Erik Vermeulen.

In this new keynote address, he delves beneath the obvious, sharing how traditional economics have failed us for years, and how behaviour and psychology has a far-reaching impact on the way people make decisions.

Erik shares:

  • How we miss the most obvious things
  • The effect of price in decision-making/bargaining
  • Herding and managing group behaviour
  • Money for work
  • Why it’s taken a toll road to get South Africans united
  • 5 ways how understanding behavioural economics can help your sales people see the sale from the client’s point of view
  • 4 game changers every marketer needs to know about behavioural economics
  • 5 biases that prevent your prospect from buying from you
  • 5 critical “must-knows” to change employee behaviour
  • 4 behavioural traits to help you create a happy workplace

This presentation is essential for organisations that want to better understand:

  • How behaviour affects their bottom line
  • Why customer service often fails
  • Why social media has launched a corporate “Arab Spring”
  • Why attracting employees and customers is becoming more and more difficult

If you’re in a business that employees people, has customers and want to turn a profit, you cannot afford to miss these insights.

 

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