Critical Mass

Submitted by Erik Vermeulen on Fri, 2009-05-22 16:57
Video: 

It's much easir for people to do things, and be motivated when thos around them engage in the same, or similar, actions. Erik briefly looks at Critical Mass as an essential ingredient to understanding the behaviour of people.

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When you're not a Social Media Marketing Virgin.

Submitted by Erik Vermeulen on Thu, 2012-01-19 11:55

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit.

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