Consistency results from Congruence.

“You cannot consistently perform in a manner which is inconsistent with the way you see yourself.” Zig Ziglar

I’ve written about presence in a previous column, but we cannot ignore the fact that your actions result from your thoughts – not the other way around.

When you see yourself as an accomplished athlete that is what you will be. Several years ago (15 in fact) I thought it would be great to ply my trade as a Speaker and Trainer internationally. So I did. Without any previous experience, I started seeing myself as an international speaker, I applied that to my marketing material and to everything I did. It wasn’t long before the business I craved started coming into my office.

Find out what defines you as an athlete, as a person, as a businessman. Once you know this, and you know what defines successful people in your chosen field, you just need to model their views of the world.

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When you're not a Social Media Marketing Virgin.

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit.

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