economy

I often get asked by industry publications if I’d like to write editorial or articles for them. When I agree, they want to charge me a fee because they feel that my article will constitute “marketing”.

The real message behind this practice though, is not that they want to charge me for marketing, but they are willing to place anyone’s contribution if they are willing to pay. Irrespective of the author’s experience and / or standing in the industry.

One such publication recently published a “feature” on teambuilding in which the contributors (along with glossy photos and company promotion) claimed that outdoor teambuilding was fast replacing indoor, boardroom-type training sessions. The same publication ran an almost identical feature about four years ago. It is naïve to think that in the fast –changing business culture we operate in, teambuilding trends would not also have changed over the last half-decade.