September 2011

5 Things Event Organisers love about Speakers

After spending 15 years on the global conference speaking circuit I've shared the platform with a variety of awesome speakers, bad speakers, arrogant speakers, and then some.

There are 3 things that I believe are important for a speaker to know - their topic is one, but I only rate it 3rd. The first is to know the audience, and the second, to know what makes the Event Organiser and guys paying your bill happy.

Here's how I keep Event Organisers happy.

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When you're not a Social Media Marketing Virgin.

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit.

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