May 2011

So you think Petrol is Expensive?

There is really is nothing like a hot cup of perspective to help us all understand the current Petrol Price.

Just today, the oil price fell by $10 from $127 to $117, and yet I can guarantee that the pump price of petrol and diesel here in sunny South Africa will increase again this month.

Here’s some perspective on what we pay though.

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When you're not a Social Media Marketing Virgin.

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit.

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