August 2010

Selling property is not about selling property!

Submitted by Erik Vermeulen on Wed, 2010-08-25 14:26

As a Management Consultant and behaviourist, I was asked to write an article for Property Professional Magazine. This is why selling property is no longer about selling property!

Being a property professional is, believe it or not, not about selling property. Well it is if you have a short term approach to what it is that you do. I f you have a longer term view (generally referred to as a career view) then you view what you do somewhat differently. You are not in the property business; you are in the people business!!

Recent posts

When you're not a Social Media Marketing Virgin.

Submitted by Erik Vermeulen on Thu, 2012-01-19 11:55

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit.

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