When you’re not a Social Media Marketing Virgin.

South African fast food outlet Wimpy treated the country to a free breakfast this morning. They announced on Twitter that their “Streaky Bacon Breakfast” will be free between 7am and 8am. It wasn’t long before Virgin Active, the health club chain ambushed the campaign – also on Twitter, only to prove that when you’re not a Social Media Marketing Virgin, the sky’s the limit. I never saw the initial fast food campaign (here’s a...

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30 Minute Service. For Vehicle Insurance. REALLY!!

I spoke at an insurance industry conference in Iran last week, and made an effort to meet with some of the companies that would be sending delegates to the conference the day before. I was astounded to see that one company really mean 30 minutes when they say 30 minutes in an extraordinary show of awesome customer service. As is my habit, I try to meet with companies and attendees at public conferences a day or two prior to the event. It gives...

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Your Body – the Universal Language

I’ve just returned from speaking at several conferences in Iran, a country where all my presentations were simulcast in Farsi as I only speak English and Afrikaans. What made the experience really compelling though was the realization that despite the possible difficulties presented by verbal exchanges, body language is universal. I made great connections both from the stage and from interactions with all the delegates after my...

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