How to Survive a Spam Attack

Every once in a while I publish an e-mail newsletter, to people I’ve had contact with and folks in the eventing industry. And every month, 1 individual takes exception. IT gurus tell me that we send 2 billion e-mails per second globally, and 1 guy throws a hissy fit over 1 e-mail. Instead of simply clicking the “unsubscribe” link, this becomes an e-mail to-and-fro that wastes both my time and theirs. So now I’m...

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