AIDA – A simple technique to improve your Sales and your Presentations.

AIDA is the original sales training acronym, from the late 1950’s, when selling was first treated as a professional discipline, and sales training began. AIDA is even more relevant today. If you remember just one sales or selling model, remember AIDA. Often called the ‘Hierarchy of Effects’, AIDA describes the basic process by which people become motivated to act on external stimulus, including the way that successful selling...

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Change and Creativity. Part 4: The Creativity Cascade.

The best way to manage change is to create your own! But for many people creativity as part of initiating change is a difficult process to understand. Most people shy away from creativity because they hold a false assumption that they are not creative and that creativity is the domain of “arty” people. The ones you find at ad agencies. In this 4th installment in the blog mini-series, I’ll show you that being creative in the...

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Change and Creativity. Part 3: 4 Secrets of Creative Experts.

Change is a constant in the business world. In fact the business world has never changed faster and faced more challenges than it does today. In the 3rd installment of this series on change and creativity, Erik Vermeulen looks at the 4 Secrets Creative Experts employ to deal with change and generate answers. Secret #1: Become an expert. Before you can be truly creative in your field, you need to become an expert. Research has shown that it...

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2 Critical factors that saved mine workers in Chile.

The whole world has been eagerly watching the rescue of 33 Chilean miners who have been trapped underground for over 2 months and marvelling at their resilience. Hundreds of TV hours have been dedicated to the near tragedy since they became trapped – all with the single theme: Is it possible that they can survive, and what will the effect be on their mental state? 2 factors above all else led to their survival. They were together and they had...

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Change and Creativity. Part 2: Components of Creativity.

In the second part of this blog series on Change and Creativity, I’ll look at the Components of Creativity. A lot of leaders and business people tend to shun creativity under the false impression that they are not creative or “arty”, or “out of the box thinkers”. The truth is, creativity is both a creative and an analytical process. People with both these traits can be very creative. But what are the components...

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