Why South Africa may not be 100% ready for 2010 FIFA SWC.

 I’m in the fortunate position to get contributions from all over the world for my Blog – which is great. Clients, past and present, send me stuff. I very seldom publish it as I try to keep posts here from my own keyboard so to speak. But I can’t resist posting this. We know that public transport in South Africa in non-existent or diabolical in the first place. So in the run-up to the FIFA World Cup its astounding to...

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6 Reasons why Obama’s votes count more than those on American Idol

I woke up this morning to screen-shots and clips of Barack Obama’s SOTU speech and I’m still astounded that a year ago he was heralded by all in sundry as the saviour of the universe – but in true American style, the very folks that elevated him have been slating him. His ratings have been lower than GW’s!! But if we’re going to decide Leadership purely on ratings and number of votes, then perhaps American Idol...

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The Changing face of Teambuilding

 I have been involved in the teambuilding industry since 1994 and as a result I often get asked by industry publications if I’d like to write editorial or them.  When I agree, they want to charge me a fee because they feel that my article will constitute “marketing”.  The real message behind this practice though, is not that they want to charge me for marketing, but they are willing to place anyone’s...

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What Doctors can teach us about Marketing.

 Marketing hype today is all about so-called “viral marketing”.  If your budget is big enough, and you want to embrace internet technology, almost any viral marketing company will get you to throw some of your budget their way.  The truth is though that viral marketing is nothing new:  Doctors have been doing it for years, at a fraction of the cost. In fact we’ve been paying them to do it. Let me...

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When companies still believe.

It’s fair to say that, given the recovering economic climate, companies are still a bit shy to dish out sponsorship. Especially when the arena of the sponsorship is a sport that is easily tainted by mal-practice at administrative level, performance-enhancing drug abuse by athletes and the Caster Semenya debacle in 2009. Athletics gets a bad rap in South Africa. Related, is road running. Running clubs have struggled over the last couple of...

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